FACEBOOK REFERRAL TRAFFIC TRIPLES
Facebook this week announced that referral traffic to media sites from Facebook News Feeds has tripled. Facebook is now on the hunt to improve on this opportunity for huge traffic to Owned Media by curating popular articles via comment engagement and content relevancies.
This backs up arguements made earlier this year in The Media Are Masses report (download here): Find the narrative that drives native interactions and do everything in your power to resonate with your chosen narrative curatatively.
Read the full article on Facebook.com >>>
Millard Brown recently concluded that it is 'clear ideals' that are at the heart of helping brands to perform 300% better than those just concentrating on products. It could be argued that these 'clear ideals' are helping brands to take an even larger slice of the 10.4 sources that Google's 'Zero moment of truth' research concludes people are consulting before they make a purchase.
Read our full article on Guardian.co.uk >>>
There are 1,000 exabytes of data being created online every second (an exabyte is 1 billion gigabytes). The fact is online content is creating masses of audience data that is personalising the whole digital environment and our experiences online. The online data we're helping create already allows us to browse by habit, by relevance, source images from other images, locate ‘home’ when we’re lost and so much more.
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If marketers are to succeed in the new digital economy they need to re-think how they plan their media strategies. From all sides we seem to be talking about content marketing as the new “big thing” but is it really? Content has always been a big part of marketing, only now it has become very complex....
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